Effective Date: 2020-2023

This Privacy Policy (“Policy”) outlines how Vancouver Photo Lab (“we,” “our,” or “us”) collects, uses, discloses, and protects the personal information of users (“you” or “your”) who visit our e-commerce website (“Website”) and interact with our services, including the sale of printable products, personalized prints, canvas prints, metal prints, mugs, t-shirts, photos, photo books, and albums. This Policy also covers our use of Klaviyo as our email and SMS provider for newsletters and marketing promotions.

1. Information We Collect

1.1 Personal Information: We may collect personal information from you when you visit our Website or place an order for our products. The types of personal information we may collect include:

• Full name
• Contact information (such as email address, phone number, and address)
• Billing and payment information (such as credit card details or other payment method information)
• Shipping information
• Personalization details for customized prints

1.2 Automatically Collected Information: When you visit our Website, we may automatically collect certain information about your device, browsing actions, and patterns. This information may include:

• IP address
• Browser type and version
• Operating system
• Referring website
• Website navigation paths
• Time and date of visit
• Pages viewed
• Time spent on our Website

2. Use of Information

2.1 We use the collected information for the following purposes:

• Processing and fulfilling your orders
• Personalizing and delivering the purchased products
• Contacting you regarding your orders or inquiries
• Sending you marketing promotions, updates, and newsletters (if you have opted in)
• Improving our products, services, and Website
• Analyzing trends, preferences, and user behavior to enhance our marketing strategies
• Protecting against fraud, unauthorized transactions, or other suspicious activities

2.2 We rely on the following legal bases for processing your personal information:

• Performance of a contract: To fulfill our obligations in providing you with the requested products and services.
• Legitimate interests: To promote and improve our business, products, and services, while ensuring your rights and interests are respected.

3. Disclosure of Information

3.1 We may disclose your personal information to the following categories of recipients:

• Service providers: We may share your information with trusted third-party service providers who assist us in operating our Website, processing payments, delivering products, conducting marketing campaigns, and analyzing data.
• Business partners: We may share your information with trusted business partners to offer you relevant products, services, or promotions that may interest you.
• Legal requirements: We may disclose your information in response to a subpoena, court order, or other applicable law or legal process.

4. Third-Party Services

4.1 Our Website may contain links to third-party websites or services. This Policy does not cover the privacy practices of those third parties. We encourage you to review the privacy policies of such third parties before providing any personal information to them.

5. Cookies and Tracking Technologies

5.1 We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. By using our Website, you consent to our use of cookies as described in our Cookie Policy.

6. Security

6.1 We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Your Choices

7.1 You have the right to access, update, correct, and delete your personal information. You may also opt out